We want Wulle: New online store for the traditional Stuttgart brand
New appearance, same character: WULLE now also digitally dahoim.
View websiteSince 1861, WULLE has been more than just a beer - it is a piece of Stuttgart, a tradition that we proudly carry into the present. Once brewed by Ernst Wulle as a full-bodied Hellbier with a strong character, WULLE stands for honest craftsmanship and uncompromising quality today as it did then.
After a break in the 1970s, the Dinkelacker-Schwaben Bräu family brewery revived the traditional brand in 2008. Today, WULLE combines traditional brewing craftsmanship with contemporary enjoyment: straightforward, honest and full of character.
On the new website, we bring the world of WULLE to the customer's home. Here you will not only find WULLE beer, but also stories from over 160 years of brewing tradition, cool merchandise and everything that makes up the WULLE family. Because WULLE is more than just a beer - it's a way of life.
WULLE - Digital repositioning with a clear brand identity
By adapting the corporate design to the digital world and focusing on a mobile-optimized website, WULLE was able to reposition its brand digitally. The result is a clear and appealing website that authentically reflects the brand and successfully appeals to the target group.


Flexibility of the website: Design for multi-device use
The main focus was on developing a mobile-optimized website, as the target group is predominantly on smartphones. This ensured a smooth and appealing user experience on mobile devices.





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