AQON Pure: Successful relaunch on Shopify for more conversion & trust
Relaunch on Shopify: focus on trust, conversion and easy maintenance
View websiteWe implemented a holistic website relaunch on Shopify for AQON Pure, a provider of high-quality water softening systems, with a focus on three things: more trust, a higher conversion rate and an easy-to-maintain website for the team.
Instead of a young, playful design, we opted for a clear, structured design that fits the target group perfectly - informative, trustworthy and strong in sales. A well thought-out funnel guides users to the right product via various entry points.
Trust as a central element: Genuine customer reviews, authentic testimonials and strategically placed trust elements lower barriers and noticeably increase the willingness to buy.
SEO has also been consistently taken into account. We have created flexible content areas that allow the team to adapt headlines, texts and structure independently. In addition, specially developed landing pages with an optimized "above the fold" area, clear headline hierarchies and technical measures such as link masking ensure strong organic visibility.
The success speaks for itself: the conversion rate has quadrupled in some places and the website has recorded significant ranking gains for all relevant keywords. AQON Pure remains in our ongoing support - we optimize content, develop new features and ensure that the site remains successful in the long term.
Flexible, scalable, future-proof: the component-based design system
A central element of the relaunch was the component-based structure of the website. Content such as texts, images or testimonials were created as reusable modules - for maximum flexibility in maintenance. This allows the AQON Pure team to quickly create pages or adapt content without any external help. The modular structure ensures a consistent user experience and forms the basis for a scalable, future-proof website.
Optimized mobile version for a better user experience
and can make inquiries effortlessly. The optimized display ensures a professional presentation on all devices. Mobile-friendliness also improves visibility in search engines and boosts visitor confidence.
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