Successful brand bilou: New Shopify store for the social media star
Customized design + full marketing autonomy with Shopify 2.0 theme
View websiteFor bilou, we were able to implement the complete relaunch of the online store on a Shopify 2.0 theme developed in-house and perfectly tailored to the brand. In addition to the theme development, we implemented targeted UX/UI optimizations so that bilou is ready for the future! The aim was to give the marketing team maximum flexibility - especially when maintaining and developing content, without any external help.
As part of the relaunch, we analyzed numerous existing apps and replaced them with tailor-made in-house developments. This not only saves running costs, but also ensures a higher-performance setup.
All in all, a complete success: the new bilou store not only looks good, but also finally gives the team the freedom to further develop the store independently.
Flexible. Modular. Future-proof. - Our section-based approach
With our section-based structure, we have developed an individual theme that is not only flexible to use, but also perfectly captures the lovingly playful world of bilou. Lots of whitespace gives the design lightness and room to breathe - so content is shown to its best advantage and never appears overloaded. Delicate animations and playful details emphasize the fresh, young character of the brand and make the new store an experience that is just as charming as the products themselves.
Flexibility of the website: Design for multi-device use
The main focus was on developing a mobile-optimized website, as the target group is predominantly on smartphones. This ensured a smooth and appealing user experience on mobile devices.
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