As a Shopify agency based in Hamburg, we build custom online stores
We bring high-end design and Hanseatic execution expertise to e-commerce. As a specialized Shopify agency, we create customized digital experiences that help brands like Heimplanet and Katjes scale globally. We are deeply embedded in Hamburg’s e-commerce ecosystem and combine technical excellence with sales-driven aesthetics—for stores that set the standard.
Brand commerce with Shopify:
Custom theme design & development for Heimplanet
Custom theme design & development for Heimplanet
Custom Shopify Theme
+22% conversion rate after 6 months
through improved UX/UI
+13% increase in shopping basket value
through optimized user flow and upsells
Over 3 years of collaboration
with continuous store development
From sweet dreams to sweet successes: Shopify relaunch for Katjes
Custom Shopify Theme
The online brand experience should be improved
The aim was to present the Katjes brand in an authentic way
Additional added value compared to brick-and-mortar retail
Bundles, Updsells, Free-Shipping
Successful brand bilou: New Shopify store for the social media star
Custom Shopify Theme
For bilou, we were able to implement the complete relaunch of the online store on a Shopify 2.0 theme developed in-house and perfectly tailored to the brand.
Reduction of app costs
We were able to significantly reduce the app costs through native developments
How Fortis Watches brings the art of Swiss watchmaking to the digital space
Custom Shopify Theme
Move from WooCommerce to Shopify
From an unreliable system to the market leader
Innovative features
An interactive 3D watch model allows customers to explore every detail
Storytelling product pages
History and craftsmanship should come alive behind every timepiece
Our services
Everything you need for your Future-Proof Shopify Store.
Long-term &
sustainable development
sustainable development
Individual store design (custom themes)
We create Shopify stores tailored precisely to the target group & requirements of the brand.
Complete migration to Shopify
Whether WooCommerce, Magento or Shopware. We migrate your store, customer data & products to Shopify
Long-term consulting, analysis and optimization
Continuous store development, proactive consulting & optimization for long-term results
Digital custom solutions for visionary brands.
We know how e-commerce works at the highest level: With expertise gained from over 35 Shopify relaunches and optimization for 10 million visitors per year, we develop stores that not only attract traffic but also drive measurable conversions. Experience that pays off for your brand.
Arrange a consultation
Lightning Fast Delivery
Due to our modern tools and a lot of experience, we work extremely fast and efficiently, delivere therefore very quickly (4-8 weeks) with better results than the competition.
Brand conformity & visual precision:
Our design impresses at first glance with its perfect coordination with the brand identity - without compromising on functionality and aesthetics.
Above average conversion rate
What use is a pretty web store if nobody visits it or if nothing is bought through it? Exactly, very little. We optimize every little detail for maximum customer satisfaction & shopping cart size.
Future-proof SEO strategy
We take a holistic view of search engine optimisation and ensure long-term, organic success - whether with long-tail keywords or individual landing pages.
Fast performance
We design user interfaces that are not only visually appealing, but also technically optimized to offer fast loading times and a seamless, responsive user experience.
Made to scale
Our websites are a marketing tool, not an engineering nightmare. We set up the CMS with the help of components so that it can be managed and scaled by marketing teams in the long term.
Fixed price that lasts.
We stick to the agreed budget. This means there are no nasty surprises at the end of the project.
⌀23%
higher order values
⌀13%
Uplift in conversion
99%
Customer satisfaction
Expertise since 2017
Your Shopify agency in Hamburg.
Focus since 2017
Shopify specialists from day one. No half-measures, no cutting corners—we know the system inside and out.
100% In-House
Design, development, and strategy all under one roof. We guarantee streamlined processes and results that don’t require external coordination.
On the pulse of time
We drive forward visionary ideas and take our customers to where they want to be in the future.
Marvin Blach
Managing Director Technology
Viktoriia Mylymuk
Junior Art Director
Jonas Schäuffelen
Managing Director Operations
Amanda Höglinger
Web Developer
Selina Knierling
Junior Art Director
Anika Jengo
Project Management
Florian Blach
Managing Director Creation
Process
A structured process for the perfect store
Tested with more
than 200 customers
than 200 customers
We promise transparent communication. This also applies to our way of working. We take our clients with us throughout the entire process.
Obtain a free project analysis.
Actual/target analysis of the existing website
Detailed project plan
Non-binding offer with fixed price
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FAQ
Frequently asked questions and answers
Any more questions?
We will be happy to advise you
We will be happy to advise you
What makes Halbstark right Shopify agency for Hamburg-based brands?
We understand the Hamburg mindset: quality and reliability come first. While many agencies rely on standard solutions, we develop custom-built, high-performance online stores for our clients in northern Germany. Clients like Heimplanet demonstrate that we can perfectly combine technical complexity with first-class design.
How reliable is a custom theme from Halbstark as an investment?
Sustainable growth requires a solid foundation. Our custom developments start at between €10,000 and €20,000. In return, you won’t get an “off-the-shelf” store, but a one-of-a-kind solution built on the Liquid framework. This ensures lightning-fast loading times and a user experience that clearly sets your brand apart from the competition in Hamburg.
Scaling in the North: When is Shopify Plus the right choice for us?
This is a key question, especially for Hamburg-based brands operating internationally. We analyze your specific situation: Once you reach a certain transaction volume or if you’re looking for more in-depth checkout personalization, Shopify Plus is the logical next step. We’ll provide you with objective guidance as you make this strategic decision.
Risk-free migration: Can you replace existing systems?
A system migration shouldn’t hinder growth. With experience from over 35 successful relaunches, we’ll securely migrate your data to Shopify. We’ll use the migration to give your site an SEO boost and optimize the user interface, ensuring your new store outperforms your old system right from the start.
How agile is your project implementation?
From kick-off to launch, it typically takes us 8 to 12 weeks. Our advantage: We do everything in-house. Strategy, design, and code are all developed under one roof. This saves time, minimizes misunderstandings, and ensures the speed of execution needed in Hamburg’s dynamic e-commerce scene.
Will you still have a presence in Hamburg as a partner after the go-live?
Absolutely. E-commerce isn’t a sprint—it’s a process. We provide our clients with long-term support for conversion optimization and the rollout of new features. With insights gained from over 5 million annual visitors to the stores we manage, we know exactly which levers to pull to ensure your success.