From vision to reality: How we brought workstatt's self-optimizing office concept to life with Shopify Plus
Customized design + full marketing autonomy with Shopify 2.0 theme
View websiteWe developed a customized Shopify theme for workstatt that reflects the exclusivity and modernity of their high-quality office furniture. The design focuses on clear lines and high-quality product presentation to convey the quality of the furniture in the best possible way.
The theme has been expanded to include an AI advisor to help customers select products and bundle upsells for sensible furniture combinations. These features help to digitize the consultation process and increase the average order value.
Via Shopify Plus, we have integrated B2B employee stores that allow corporate customers to access their specific prices and collections after logging in. This allows both private and business customers to be optimally served without the systems interfering with each other.
The result is a completely revamped store with an increased average order value and improved conversion rate. The Shopify 2.0 theme can be easily extended and kept up-to-date for marketing purposes and offers a solid basis for future developments.
Flexible. Modular. Future-proof. Our section-based approach:
We have chosen a section-based approach for the theme, which offers maximum flexibility in page design. This allows Workstatt to quickly add new content and customize existing pages without developer effort.
Optimized for all touchpoints
The website is optimized for different usage scenarios: While customers often reach the site via mobile ads, the actual purchase process usually takes place on the desktop. We have therefore perfectly coordinated both experiences and created the best user experience for each touchpoint.
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