Shopify Plus relaunch for the "Lion's Den" startup Tallow Naturals.
Brand identity, storytelling and performance on a new level
View websiteInitial situation:
Tallows Naturals was faced with the challenge of further developing the brand digitally. The goal was clear: to create a high-quality aesthetic that reflected the natural quality of the products without sacrificing conversion and performance. At the same time, the new online store needed to focus more on storytelling, user-generated content and targeted cross-sells and upsells.
Our solution:
We redesigned the entire store and implemented it on Shopify Plus. The new design transports the brand identity of TALLOW Naturals to a new level: modern, authentic and emotional. Thanks to a component-based approach, the team can now develop the store independently: With Shopify 2.0 themes, new landing pages, product pages and sections can be put together flexibly, without any development effort.
Success & highlight:
For the launch on the TV show "Die Höhle der Löwen", the store effortlessly withstood an onslaught of over 30,000 simultaneous visitors, with stable performance and a consistently functioning checkout experience. The result: a brand presence that impresses: visually, emotionally and yet conversion-optimized.
Flexible. Modular. Future-proof. - Our section-based approach
With our section-based structure, we have developed an individual theme that is not only flexible to use, but also reflects the natural, high-quality and approachable world of TALLOW Naturals. Lots of whitespace gives the design lightness and room to breathe - so content is shown to its best advantage and never appears overloaded. Delicate animations and playful details underline the fresh, young character of the brand and make the new store an experience that is just as charming as the products themselves.
Flexibility of the website: Design for multi-device use
The main focus was on developing a mobile-optimized website, as the target group is predominantly on smartphones. This ensured a smooth and appealing user experience on mobile devices.
You want to know more?
Hey 👋 We look forward to hearing from you, then we can answer questions about the project.
