Modern website for Europe's leading cross-border solution exporto
Brand identity, storytelling and performance on a new level
View websiteInitial situation:
exporto wanted a more modern, fresher website that clearly communicated its end-to-end shipping solution and better presented its fast, efficient services for European markets. The old site made it difficult to grasp the benefits, partners and services were not presented optimally, and the career section did not have the necessary impact. At the same time, the site needed to be multilingual so that it could also be understood by non-German-speaking target groups.
Our solution:
We developed a completely new website with a unique design language and an individual illustration style that makes the complex shipping processes easy to understand.
- Precisely prepared service and benefit communication
- Interactive map of Europe for a stronger product experience
- A clear partner page with a structured listing
- An extended career area incl. culture page and Personio API
- Multilingual structure for non-German-speaking target groups
Success & Highlight:
The relaunch creates a modern, distinctive brand presence and makes exporto's capabilities much more visible. The services have been structured more clearly, the user experience has been made more intuitive, and the added value of the company as a cross-border solution, reliable partner, and attractive employer has been clearly highlighted.
Flexible. Modular. Future-proof. Our section-based approach.
To make exporto's services even more tangible, we have integrated interactive elements, most notably a dynamic map of Europe. It visualizes at a glance which markets exporto ships to, how the services are interlinked, and which countries are part of the network. Hover effects, animations, and clear information points make a complex process intuitive to experience: "Cross border made easy" in the truest sense of the word.
Flexibility of the website: Design for multi-device use
B2B prospects mainly access the website via the desktop version, while job seekers primarily visit the site on mobile devices. Accordingly, a particular focus was placed on optimally serving both usage scenarios and developing a mobile version that fully matches the desktop experience in terms of functionality, performance, and user experience.
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