A precise masterpiece: How Fortis Watches brings the art of Swiss watchmaking to the digital space
From traditional craftsmanship to digital experience: a success story in e-commerce
View websiteThe renowned Swiss watch brand Fortis approached us with a clear vision: to present their brand identity in a more elegant, modern and contemporary way in the digital space. We accepted the challenge with enthusiasm and developed a solution that honors the brand's heritage while setting new standards.
The move from WooCommerce to Shopify marked the beginning of a digital transformation that not only simplified maintainability, but also increased availability and created a much more modern backend experience. Our customized theme became a digital showcase for the highest art of watchmaking.
We are particularly proud of the features implemented: an interactive 3D watch model allows customers to explore every detail, while storytelling product pages bring the history and craftsmanship behind each timepiece to life. Sophisticated upsell and cross-sell features complete the premium shopping experience, setting the bar exceptionally high for premium watch brands in e-commerce - a complete success that seamlessly combines elegance, functionality and brand identity.
Where room to breathe meets well thought-out details
The new Fortis online presence consistently celebrates the principle of "less is more" with generous whitespace that gives every element room to make an impact - just as a premium brand should. The deliberate reduction to the essentials allows the exceptional craftsmanship to come to the fore. At the same time, subtle, carefully placed design elements and interactions surprise the visitor on every page and create a digital experience that reflects the perfection of Fortis timepieces.
Also optimized for mobile devices
With increasing traffic on mobile devices, we designed the designs to scale optimally on mobile devices. Proportional scaling of all content keeps the display consistent across devices.
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