BMW monster: Modular design for maximum performance
Modular, flexible, BMW: Ungeheuer's new digital presence
View websiteAs a partner of the Emil Frey Group, we developed the digital presence for BMW Ungeheuer. Our focus was on creating a contemporary and intuitive dealer website that optimally showcases BMW's brand strength while generating high-quality leads.
The entire design consistently follows BMW's corporate identity guidelines - from the characteristic color scheme to the brand-typical typography and all visual design elements.
The modular structure of the website has created a flexible platform that is ideal for various marketing activities and time-limited campaigns.
Component-based design approach for Emil Frey
The system comprises a large number of blocks and layout combinations that are variable in terms of both content and visuals. This allows the marketing team to respond to market requirements and new promotions in real time without compromising the central design and brand strategy.
Flexibility of the website: Design for multi-device use
The website is used on various devices such as cell phones and tablets. It was therefore crucial to base the design for Emil Frey BMW on modular components that can be used seamlessly on different devices. This way, the user experience remains consistent and brand-compliant, regardless of the device used.
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