Inspired by nature. Rebranding & web design for the floristry school from Stuttgart.

2021 - Florist Master School Stuttgart - Webflow
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Holistic brand development including website, image video and rebranding.

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Modern & fresh, inspired by nature. Adapted to the target group.

From the very beginning, the corporate design was conceived digitally. The overarching circle element, which is derived from nature, runs through the entire rebranding. The font is modern and clear. Pleasant pastel tones alternate with lush green tones.

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How do you reach people interested in craft studies these days?

With our mobile-first approach, we set the course for an attractive, modern school brand. The digital rebranding increased the brand perception of the Floristmeisterschule sustainably and in the long term. The number of students was stabilised and even increased. All in all, an absolutely successful relaunch.

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Scalable CMS development through independent administration via the Webflow backend.

The complete website system, including all subpages, can be managed 100% in Webflow's internal CMS system. As a single source of truth, redundancies are avoided and thus a smooth scaling of business processes is guaranteed.

You want to know more?

Hey 👋 We look forward to hearing from you, then we can answer questions about the project.

Inspired by nature. Rebranding & web design for the floristry school from Stuttgart.
Florian Blach
Managing Director Creation
florian@halbstark.de
+49 152 28 56 30 18‬