From sweet dreams to sweet successes: Redesign for Katjes online store
Katje's unique brand experience can now also be experienced in the online store.
View websiteKatjes, a renowned German confectionery manufacturer, is known for its fruit gums and licorice products as well as its long-standing tradition of producing high-quality sweets. In recent years, the company has increasingly focused on online sales in order to market its products directly to end consumers.
For the optimizations, we focused on two main aspects. 1) Improving the online brand experience to ensure that the store conveys the authentic Katjes brand feeling. 2) Integrating additional added value compared to brick-and-mortar retail (e.g. through bundle discounts and Katjes Club).
The implementation can be considered extremely successful both in terms of conversions and the performance of the online store. Thanks to Liquify, we were able to create a fully customized Shopify theme that provides Katjes with a fully functional Shopify CMS.
The ideal balance between brand representation and conversion optimization
Through the targeted design, we successfully transferred the distinctive Katjes brand experience into the digital sphere and at the same time increased the shopping cart & checkout rate through targeted conversion optimization.
Mobile First Design Approach
Right from the start, we at Katjes paid particular attention to mobile user guidance. Our modular design system follows complex rules that guarantee a consistent and optimal user experience across all touchpoints. Thanks to the use of Webflow and Shopify, we can ensure that every customer has a smooth and engaging online experience on any device.
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